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Scale Your Donor Community with Peer-to-Peer Campaigns

Looking for ways to increase your donor base? Over 80% of peer-to-peer donors are new to organizations. Activate peer-to-peer campaigns optimized for amplification.

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second chance critter camp

Let Supporters Amplify Your Mission

Give your community a brand new way to support you with evergreen campaigns that allow supporters to donate their birthdays or weddings to your cause, or even host their own fundraising events. Create branded campaigns to fund a new project, recognize an awareness month, or engage your board in a new kind of fundraising.

Easy to Use

  • Supporters can create individual and team fundraising pages in seconds
  • Mobile-responsive pages make fundraising a breeze on any device
  • Fundraisers can easily edit pages on the fly
  • Built-in tips and coaching help fundraisers crush their goals
donation page example
donation example

Empower Your Fundraisers

  • Coach, motivate, and thank your fundraisers with automated emails
  • Flexible fundraiser pages allow supporters to post photos, videos, and blog-style updates
  • Built-in social and text sharing empowers fundraisers to share more and raise more
  • Foster competition with live leaderboards and fundraising thermometers

Your Brand First, Always

  • Your branding carries through to supporters’ personal fundraising pages
  • Create branded receipts and automated campaign emails
  • White-labeled URLs build trust and increase conversion rates
  • Create beautiful campaigns with clicks, not code
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birthday fundraiser example

Built for Engagement

  • Impact Blocks make it easy for supporters to visualize the results of their fundraising
  • Supporters can choose the programs they want to fundraise for through Program Designations
  • Encourage supporter engagement by commenting on campaign and fundraiser activity walls
  • Enable donation dedication with branded eCards
second chance critter camp

Peer-to-Peer Fundraising Campaigns That Are Changing the World

Grow your nonprofit’s revenue with a campaign builder and easy-to-use tools that make you feel like a pro, no coding or IT experience necessary. Now you can spend your time where it matters most—talking to supporters and empowering your fundraisers to push your mission forward.

alumni challenge campaign
Teach For America’s Alumni Challenge
alumni challenge campaign

Teach For America is a diverse network of leaders who confront educational inequity by teaching for at least two years and then working with unwavering commitment from every sector of society to create a nation free from this injustice. Their “Alumni Challenge” campaign asks their former teachers to become fundraisers to help continue the organization’s critical work. We love this campaign’s use of the Team Fundraising feature and leaderboards that enable alumni from different regions to compete in their fundraising, as well as the beautifully simple campaign design. View more examples

Start fundraising today!

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ecoagriculture campaign
EcoAgriculture Partners’ Landscape Leaders Campaign
ecoagriculture campaign

EcoAgriculture Partners is a nonprofit championing integrated landscape management, helping communities and organizations grow healthy and resilient places from the grassroots up. The Landscape Leaders campaign challenged the organization’s board and staff to fundraise to bring EcoAgriculture programs to communities around the world. We love this campaign’s strong storytelling with a focus on the organization’s beneficiaries, as well as the use of teams to foster fundraising competition between board, staff, and fellows. View more examples

Start fundraising today!

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first descents campaign
First Descents’ In Honor/In Memory Of Campaign
first descents campaign

First Descents provides life-changing outdoor adventures for young adults impacted by cancer. Their In Honor/In Memory Of peer-to-peer fundraising campaign empowers the First Descents community to fundraise on behalf of a loved one and support First Descents’ programs. We love this campaign’s great use of video on the landing page and storytelling about the First Descents community. View more examples

Start fundraising today!

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A trusted platform with all the features that are important to you

money donation cartoon


With mobile-optimized landing pages and donation forms, it’s no surprise that Classy’s donation page conversion rates on peer-to-peer campaigns are 41% to 56%—among the highest in the industry.


Flexible payment processing

Accept Visa, Mastercard, Discover, American Express, and select from WePay, Braintree, and Authorize.Net as your processor.


Reporting and analytics

Access quick campaign health metrics, or dive into robust reporting to segment your donors and create personalized engagement strategies.

Secure and Stable

Secure and stable

We maintain a safe environment for donor data with Level 1 PCI compliance and SSL Security, built on Amazon Web Services.

The Anatomy of a Successful Peer-to-Peer Campaign resource guide cover

Free Guide

Learn From 5 Rockstar Peer-to-Peer Campaigns

One of the best ways to learn is to learn from the best. Download this guide to see multiple peer-to-peer campaigns launched on the Classy platform, and how different organizations design beautiful campaign pages, incite action, and coach their fundraisers to success.

Download this guide and learn:

  • How peer-to-peer fundraising can power your development strategy and work for all campaign types
  • How anyone on your team can build a beautiful, custom peer-to-peer campaign—zero design or web development experience required
  • Available tools that make it easy to engage your supporters with email and in-product coaching
  • How different organizations engage supporters throughout their campaign pages

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Thank you, !

Our team will be in touch shortly to share how Classy can power your online fundraising.

Here’s what you can expect on the first call:

  • check-d

    We'll get to know your organization's fundraising strategy, including tools you currently use

  • check-d

    We'll ask about your organization's challenges and needs, as well as your timeline to optimize them

  • check-d

    We'll give you an overview of Classy's fundraising features and integrations

  • check-d

    We'll answer any and all of your questions


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